Privacy Policy for Steelwrist Webshop

Last updated: 2026-04-28

1. Introduction

This Privacy Policy describes how Steelwrist AB (“we”, “our”, “us”) collects, uses, and protects your personal data when you visit or make a purchase from Steelwrist Webshop.

We comply with the General Data Protection Regulation (GDPR) and applicable Swedish data protection laws.

2. What Personal Data We Collect

a. Information you provide

When you place an order or contact us, we collect:

  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Order details

Payment information is handled securely by our payment providers and is not stored by us.

b. Information collected automatically

When you visit our website, we may collect:

  • IP address
  • Device and browser information
  • Pages visited and interactions
  • Referring URLs

This data is collected using cookies and analytics tools.

3. How We Use Your Data

We use your personal data to:

  • Process and deliver orders
  • Handle payments and prevent fraud
  • Provide customer support
  • Improve our webshop and user experience
  • Send marketing communications (only if you have given consent)

4. Legal Basis for Processing (GDPR)

We process your data based on:

  • Contract – to fulfill your order
  • Legal obligation – for accounting and tax compliance
  • Legitimate interest – to improve services and prevent fraud
  • Consent – for cookies and marketing

5. Payment Providers

We use the following payment providers:

  • Stripe
  • Klarna
  • PayPal

These providers process your payment data independently as data controllers. Please refer to their privacy policies for more information:

6. Forms and Customer Communication

We use Gravity Forms to collect information through contact forms and other submissions. The data you submit is stored securely and used only for the intended purpose (e.g., responding to inquiries or processing requests).

7. Analytics

We use Google Analytics (via GA Google Analytics Pro) to understand how visitors use our website and to improve our services.

Google Analytics may collect:

  • IP address (anonymized where configured)
  • Usage data and interactions

Data may be transferred outside the EU (see section 10).

8. Cookies

We use cookies and similar technologies to:

  • Ensure website functionality
  • Analyze traffic and usage
  • Improve user experience

We use Cookiebot to manage cookie consent in compliance with GDPR and ePrivacy Directive.

A detailed cookie declaration is available at: Cookie Policy.

You can change or withdraw your consent at any time via the cookie settings on our website.

9. Sharing of Personal Data

We share personal data only when necessary with:

  • Payment providers (Stripe, Klarna, PayPal)
  • Shipping and logistics partners
  • Hosting and technical providers
  • Analytics providers (Google)

All partners are required to handle your data securely and in accordance with applicable laws.

10. International Data Transfers

As we sell products globally, your data may be transferred outside the EU/EEA.

We ensure appropriate safeguards are in place, such as:

  • EU Standard Contractual Clauses (SCCs)
  • Transfers to countries deemed to provide adequate protection

11. Data Retention

We retain your data only as long as necessary:

  • Order and accounting data: up to 7 years (Swedish legal requirement)
  • Customer service data: as needed to resolve inquiries
  • Marketing data: until you withdraw consent

12. Your Rights

Under GDPR, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing
  • Data portability
  • Withdraw consent at any time

To exercise your rights, contact us at: privacy@steelwrist.com

You also have the right to lodge a complaint with:
Integritetsskyddsmyndigheten (IMY)
https://www.imy.se/

13. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse.

14. Changes to This Privacy Policy

We may update this policy from time to time. The latest version will always be available on our website.

15. Contact Information

Steelwrist AB
Organization number: 556617-0048
Address: Steelwrist AB, Titangatan 9, 195 72 Rosersberg, Sweden
Email: privacy@steelwrist.com.